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Make Magick.

Helping founders solve business problems through design, animation and custom internal tools.

Start with a call See what I do
The work / 1999 to now

01Brand

Get your leadership team to agree on the brand in 3 weeks, without a design debate.

Your team votes anonymously in a live workshop or answers a survey at its own pace. Nobody needs design vocabulary. The result is a strategy and a design system that anyone in the company can open on one page.

1 page
holds the whole brand, live from day one
$9,500
one payment for the setup
$2,495
a month after that, one request at a time
The Brand method Plans

02Videos

An investor gives your video about 90 seconds. Use them to explain the company.

I make the investor video for the round, the opener for the keynote and the explainer for launch day, each one made for the screen it plays on.

Since 2002
directing and animating
30,000 px
how wide a keynote wall can be
60 to 90 s
an explainer, ready on launch day
See the videos Watch the reel

03Advisory

No design lead? I run design until your team can run it without me.

I sit in the leadership meeting, set up one workflow, hire your first designer and build internal tools, so over time the company pays for fewer software seats.

6 problems
I get called in to fix
Week one
when a new designer should ship
Since 1999
in games, cable TV, streaming and tech
Design advisory The MARA case study

04Learn

Learn how to judge a logo, a color and a typeface before you sign off on one.

It is the workshop I run with client teams before we design anything, rebuilt as a short course you can take at your desk.

9 lessons
one idea each
8 to 15 min
for a lesson
Free
the whole course
Start lesson one All nine lessons

05About

Your idea is clear to you and to nobody else. That is where we start.

We work with organizations going through change, launching something new, explaining something difficult or planning what comes next, and give the idea a form people can understand.

2008
founded in Los Angeles
42 projects
in the record since 1999
Remote
from the first day
About Inverted Chaos The story of the mark

Brands I have worked on

  • MARA
  • Hulu
  • Netflix
  • Amazon
  • AWS
  • Microsoft
  • Sony
  • Activision
  • IBM
  • Viacom
  • NBCUniversal
  • DirecTV
  • Discovery Channel
  • E!
  • truTV
  • Epix
  • Nerdist
  • Naughty Dog
  • PUBG
  • Wargaming.net
  • G4

Reviews

In their words.

Luis is an outstanding professional. He's detailed, thoughtful and has the creative mind to expand on my vision for my company. It's nice to know that I have someone working behind the scenes who really gets my brand and is always responsive when I need to pivot.

Brooks ScottCEO, Merging Path Coaching

Working with Luis is always a pleasure! When I was in a pinch, he jumped in to help and exceeded my expectations on every level. He's incredibly organized and thorough with his work and communication, which made my job as the project's producer very easy.

Joshua RussellAssociate Creative Director & Editor, HBOMax

Luis is a highly reliable & dedicated designer who consistently demonstrates professionalism & excellent communication skills. He has a deep understanding of branding & website design, which allows him to deliver cohesive designs across all channels. Luis is responsive to feedback & is able to take on multiple aspects of a project with ease, delivering outstanding results. I highly recommend him to anyone looking for a talented and versatile designer.

Robert HallPresident, PARC

I’ve known Lou for about eight years now, we’ve worked on numerous projects together and he’s always delivered. He brings fresh ideas, a wealth of knowledge and a great attitude to every project.

Recently I had a last-minute project that needed some graphic design work in a short amount of time. Lou happily jumped on and delivered a great product and within a very tight deadline.

Randall WardCreative / Video Director, Articulus Entertainment

Luis flows past obstacles, no matter how steep or deep. He’s flexible. Smart. Extremely creative. We faced some challenges, and Luis maintained his integrity which is much easier said than done.

He just concentrated on one small toehold at a time. He recognized that the situation called for teamwork and his natural friendliness brought everything together.

Shar McBeeAuthor to “Lead is to Serve”

I had the great pleasure of working with Luis on one of my projects. It is no surprise to me now as to why he has worked for the biggest companies in the world - it is simply because he is the best at what he does.

We needed motion graphics done and the professionalism, attention to detail he brought was incredible. On top of this, he's an incredible human being and a great dude to talk to!

Nico VachnadzeCEO, Mossy Crew

Start here

Start with one message.

  1. 01You write.A few lines on the company and what you need.
  2. 02We talk.Thirty minutes, on a call, within 1 business day.
  3. 03You leave with a plan.What happens first, who it needs, and a date.
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